Today waiting for your customers' complaints or demands of new products and services is not enough. It is necessary to know their needs beforehand. Thus conducting customer satisfaction surveys and identifying problems before they occur becomes essential.

TELESOFT Market Research is designed to carry out market research surveys as well as customer loyalty and retention programs.

TELESOFT Market Research provides tools that enable to create surveys quickly.

TELESOFT Market Research allows you to:

• Generate Flexible Surveys: Surveys can be easily created from scratch or using predefined templates, importing text files with the required structure.
• Have Intelligent Surveys: It possesses a branch scripting system by which representatives are shown the questions that should be asked next based on the customer's response and on the rules defined when creating the survey.
• Take immediate action: It also enables to execute predefined processes to initiate actions automatically depending on the costumer's response.
For example, if the survey shows that the customer is interested in acquiring a new product, the corresponding product request form is presented automatically, etc.
• Optimize the contact with your customers: TELESOFT Market Research allows including comments or scripts related to Questions and Answers with the aim of simplifying operations during the interaction with the customer.
• Generate intervals without data loss: Surveys can be paused and restarted in another interactive session with the customer, without either losing the information already entered or being able to go back to the question tree and correct the answers provided by the customer.
• Optimize survey takers performance: TELESOFT Market Research provides color indicators to highlight questions and answers.
• Web Module: Market Research application can also be accessed through an Internet browser.
• Management Control: TELESOFT Market Research provides statistical reports that can be viewed on the screen, printed or exported to other applications.
• Segment Generation: this TELESOFT e-CRM module allows contacts to be included in a given segment according to their specific answers.